CNN Underscored partnered with Walmart to create this paid content. CNN news staff is not involved at all in the selections or product reviews. For more on what we do and how we do it, visit our About Us page.

Selecting a backpack is a big decision for a kid. In this world, the backpack is a crucial marker of who you are. For kids, the question is one of optics — who does this backpack say that I am? For parents, the question is often one of utility. Does this backpack get everything my child needs from point A to point B?

Here’s the good news: Whatever you or your child is looking for, backpack-wise, Walmart has you covered. From the biggest franchise tie-ins to the most stylish designs, you can expect to find plenty of options to satisfy the needs of both parent and child. Here’s what we’ve got our eye on this back-to-school season:

Lion King 5-Piece Backpack Set (Walmart Exclusive) ($16.97; walmart.com)

Canvas Backpack 3-Piece Set 3, Casual School Backpack ($29.99; walmart.com)

Fortnite Amplify Multicolor Checkered Backpack ($16.98; walmart.com)

Wonder Nation Clear Kids’ Backpack ($12.88; walmart.com)

Trolls Large Light-up Backpack ($9.99, originally $16.88; walmart.com)

Jurassic World Molded Backpack ($14.88; walmart.com)

Wonder Nation Totally Teeth Backpack ($12.88; walmart.com)

Wonder Woman 5-Piece Backpack Set with Lunchbag ($16.97; walmart.com)

Cartoon Geometric Patterns Kids’ Schoolbag ($11.39; walmart.com)

Minecraft Characters 16-Inch Backpack ($9.97; walmart.com)

ZIPIT Grillz Backpack, Black ($19.99; walmart.com)

Shopkins 5-Piece Backpack Set With Lunch Bag ($16.97; walmart.com)

Wonder Nation Dino Mite Backpack ($12.88; walmart.com)

Eastsport Multi-Purpose Clear Backpack with Front Pocket, Adjustable Straps and Lash Tab ($9.88; walmart.com)

Wildkin Children’s Backpack ($20.10; walmart.com)

Wonder Nation Are You Kitten Me Backpack ($12.88; walmart.com)

Sunrise Rolling Backpack ($44.99; walmart.com)

Emma Girl’s Student Backpack with Computer Pocket ($14.88; walmart.com)

JoJo Siwa Backpack with Purple Fur ($21.99; walmart.com)

Very Hungry Caterpillar Backpack ($13.19; walmart.com)

Jansport Superbreak Backpack ($32.80; walmart.com)

Alpine Swiss Major Bookbag ($24.99; walmart.com)

New York Oz Laptop Backpack ($21.98; walmart.com)

Everest Basic Backpack (Set of 2) ($11.90; walmart.com)

Note: The prices above reflect the retailer’s listed prices at the time of publication.